Building the Slack for Conferencing
Pesto is a "virtual office for remote work," which is a useful analogy, but sometimes evokes a more literal idea of an office than what Pesto really is.
Whenever I get a confused look from people, I say - OK, imagine Presto as the "Slack for conferencing." Here's what I mean by that.
Slack replaces internal email with something fast, organized, inclusive, and fun
Slack has four main benefits over email that have led to its ubiquity.
First, it's fast. When you send someone a Slack, it is delivered in less than a second, unlike an email, which can take minutes.
Second, it's organized. Communication is organized into channels, as opposed to the long list of random threads and one-offs from email.
Third, it's inclusive by default. Channels are public by default, meaning others can subscribe and participate in conversation if they see something that is relevant. With email, teammates don't know that a conversation is happening unless they are explicitly looped in.
Fourth, it's fun. Slack has reactions, emojis, GIFs, and many other integrations that make it fun to work.
Pesto replaces internal conferencing with something fast, organized, inclusive, and fun
Pesto organizes audio, video, and screen share communication into rooms, and provides a suite of fun features. This gives Pragli four main benefits over traditional conferencing.
First, it's fast. With traditional conferencing, you have to send someone a link (by email, a calendar invite, or messaging). In Pesto, you just click on a room to join the conversation.
Second, it's organized. Communication is organized into rooms, which can be created for particular purposes; for instance, the #all-hands room, the #water-cooler, etc. With traditional video conferencing, there's no sense of organization.
Third, it's inclusive by default. Traditional video conferencing is exclusive by default since you need to be invited to know that it's happening. For example, if Jamie and Jackie decide to catch up over a video call, no one else will know that it's happening. In Pesto, other teammates can see when people are meeting in a room, and if it's not locked, jump into the room and participate.
Fourth, it's fun. Pesto adds custom avatars, celebrations, games like trivia, and much more to make conferencing fun.
Is this a useful analogy?
Let me know on Twitter at @DougSafreno or @PestoHQ. If you're interested in trying the "Slack for conferencing," try it out here - it's free!